You’ll Have No Regrets With Peccavi Wines
January 29, 2010
Nick Lunness and Neville Godwin at BNI Elmbrdge with Peccavi Wines in Hand (unopened 9.00am !!! Maybe Later!!!)
Medius / High Level Photography were at BNI-Elmbridge this morning to photograph Mr Nick Lunness and Mr Neville Godwin shaking hands over a recent business referral.
Press Release Issued:-
A SURREY wine merchant has won the sole UK distribution rights for an Australian brand of wine that is taking Read more
Ready for your snow News and PR assignments
January 6, 2010
Medius are in the office today and are ready to tackle the most challenging assignments today!! We have a 4 x 4 and can get to most places through the snow.
Any news story you need covered let us know.
Merry Christmas
December 21, 2009
Merry Christmas one and all
Oh Great I have a flat!!
Effective Website Photos and Images Part 2
December 19, 2009
Sandra Niehaus from Closed Loop Marketing
This article continues a series of guidelines to help you with website image selection. In Part 1, Sandra covered some general principles to consider, including the image’s mood, uniqueness, content quality, and contextual cropping. In this article she discuss’s ways to use images to support and reinforce a business brand.
Before we look at how images can support your brand, let’s back up one step and look at your brand itself. How clearly can you describe your brand? Do you know what qualities you wish it to convey? If you were to summarize your brand with only four descriptive words, what would they be? And, even more importantly, would your target audience agree with your assessment?
At a strategic level, image selection is simply an outgrowth of foundational marketing principles. Once you’ve solidified your brand’s ’personality’, message, and unique value proposition, you’ll be able to judge not only images but colors and copy as well against those standards and select what fits best.
As an example, let’s take a look at two fictitious company brands and their targeted characteristics…..
The full article can be read here along with the images she refers to. Enjoy it. www.wilsonweb.com
How to Choose Effective Website Photos and Images. Part 1
December 18, 2009
Sandra Niehaus from Closed Loop Marketing
A Very useful article published by Sandra Niehaus covers the use of photographs on web sites.
“Not all images are created equal. The right image on a web page can capture attention, inform, and even persuade your site visitors. The right image can communicate who you and your company are more quickly and powerfully than words alone can do. The wrong image, however, can confuse, annoy, and even repel your visitors.
The wrong image can give your audience a negative impression of your product, service, or company that you may never have a chance to correct.”
Areas Covered include:-
Guideline #1. Does it convey the right feeling?
Guideline #2. Does it add information?
Guideline #3. Is it (at least fairly) unique?
Guideline #4. Is it contextually cropped?
The Full article is published here on www.wilsonweb.com